1St Fashion: Bollywood goes Haute in Aisha

A leading daily recently published an article, 'Couture Goes Haute in Bollywood's Aisha', and rightly so. Aisha is India's answer to the Hollywood fashionable Sex and the City. While Sex and the City is a collection of essays by Candace Bushnell (later adapted by a TV series), Aisha is based on famous book 'Emma' of Jane Austen.

Both the movies have the Big Fashion element, and we're glad that the Indian actresses are learning the world of style and chic.
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Aisha, which is co-produced by PVR Pictures and Anil Kapoor Films Co. Ltd, is a film that deals with a fashionable girl played by Sonam Kapoor, who is also very fashionable in real life.

The movie has tied up with high-end international brands such as Christian Dior, Salvatore Ferragamo and Chanel and is Indian cinema's first ever chick flick. Experts in the brand integration business say premium brands have been used in Bollywood films before but it’s for the first time that a film has incorporated so many high-end products at one go.
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We've all seen the Promos of Aisha and they're nothing short of very stylish. All the female leads are looking chic and sophisticated. The effort that has gone into the clothes is close to what we've seen in the likes of Devil Wears Prada and Sex and the City.

The female lead Sonam Kapoor and the rest of the cast will be swathed in as many as 60 Dior dresses and accessories.
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Lisa Haydon (Left) And Sonam Kapoor In Aisha carrying Ferragamo's Satchels

Salvatore Ferragamo Sofia (Left) And Ferragamo Scuderia Satchels

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Amrita Puri is clad in Anamika Khanna, while Sonam Kapoor wears a white one-shouldered mini with Lady Dior bag and Ira Dubey looks quirky in Manish Arora's Mickey Mouse Warrior top worn with short shorts and knee-high black boots.
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(L) l-r Amrita Puri, Sonam Kapoor an Ira Dubey

(R) Amrita Puri in Anamika Khanna

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Aisha has also tied up with premium home linen brand Portico. Sonam Kapoor’s bedroom in the film has been done up by Portico.
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Sonam's walk-in closet reminds me of Carrie's closet in Sex and the City.

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Other designer whose creations would be seen in Aisha is Anamika Khanna. Paticularly Amrita Puri (Who plays Shefal in the movie) would be seen in a lot of Anamika's creations.

Aisha's Team at the Delhi Couture Week

At the Delhi Couture Week, Amrita Puri, Lisa Haydon and Ira Dubey of ‘Aisha‘ walked for Anamika Khanna along with Anil Kapoor. The guy sure takes the limelight from all the sexy girls, but love what Ira is wearing.
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